Real Estate 101: Knowledge is power

Well-advised real estate decisions often come from digging for the important details before any deal is struck. (Photo courtesy of Tyler Edic)

Sourcing deals these days requires hours of research, direct mail and calls to owners. More often than not, you need stealth to discover loan maturities and sale motivations too.

Over my 35 years in the business, my success comes from putting in the hard work and being rewarded when I uncover opportunities. That’s when clients are well-advised to submit their strongest offer, and prepared to stroke the necessary checks to secure a binding agreement.

Once control is established, you have time for due diligence before losing any deposits. Let me know what you want – then you can truly take charge.


Steve Massell, Massell Commercial Real Estate, The Georgia 100